We start from the basis that augmented reality is an ideal technology to show products which need to be seen in real space to see how they will be without the need to transport them. For this reason, both floor products (totems, standing monitors, POS …) and wall (wall screens, tables, vinyl, posters, frames, videowalls …) fit perfectly in this solution.
Alice uses the technology incorporated in Smartphones or Tablets to recognize space in real time. The ground is scanned to sustain the elements generated in 3D on it. Therefore, all those whose base rests on the ground, are seen to perfection, and the user can place them on the ground where they want, rotate them and fix them.
On the other hand, all products which need to be on the wall, work in a different way. They appear floating over the ground, with an indicator at ground level that projects the place they occupy on the Z axis of space (depth). In this way, the user chooses the height and depth manually to see how it will be in real space.
Finally, to facilitate the transition of brands to augmented reality, Alice incorporates the possibility of integrating 2D images of products to be able to visualize them in real space. It has the advantage that all brands already have frontal photographs of their products, but the disadvantage that, in augmented reality, these products will only look good frontwards, since they do not have depth.
